AI Skills for Content Creation

AI Skills for Content Creators: Enhancing Your Authentic Voice

At Future Proof U, we explore how AI can improve content creation without sacrificing authenticity. Our recent podcast discussion highlighted several key points for leveraging AI in your content strategy:
AI as a Collaborative Tool
Many view AI as a replacement for human creativity. However, it’s more effective to use AI as a tool to amplify your ideas. Aaron explained:
“Use it in an authentic way instead of saying, ‘do it for me.’ Say, ‘help me do it on other channels or in different formats that I’m not comfortable with.’”

Generating Ideas with AI

AI can be a valuable brainstorming partner. Try this method:
1. Select an AI tool you’re familiar with (e.g., ChatGPT, Claude, Gemini)
2. Provide context about your audience and topics
3. Request content suggestions based on your previous interactions
Aaron suggested: “Based on all our conversations and everything you know about me, suggest 10 articles for my LinkedIn audience. Go.”

Expanding Your Reach Across Platforms

Diversify your content across multiple platforms with minimal effort. Aaron noted:
“With about 5% extra effort, you can hit other channels without recreating. You don’t need a new video for Instagram that you did on TikTok. Why would you not cross-post those?”
Utilizing Existing Content
Extract insights from your transcripts, articles, or videos using AI:
1. Upload your content to an AI tool
2. Ask for key lessons or recurring themes
3. Create new content using these insights while maintaining your voice
John shared: “I could take all my LinkedIn posts from my articles and upload those into projects, and now I can have it give me enough content probably for weeks at this point.”

Preserving Authenticity

While AI can streamline your process, maintaining your unique voice is crucial:
“Is it still authentic? That’s the question. Or is AI like doing the work impersonating us, or is it just helping us be in more channels to capture more people we can help?”
Remember, AI won’t capture your tone inflections or emphasis – that’s where your authenticity becomes apparent.

Streamlining the Creation Process

Consider AI as a virtual assistant that helps you focus on what’s important:
“There’s a way to use AI to automate that, or at least remove friction so that you can post more and better content… The game right now on social media, it doesn’t matter about polish, it matters about authenticity and just being there consistently.”

By using AI to enhance your content creation, you can overcome obstacles, reach wider audiences, and maintain a consistent presence across platforms. The goal is to use AI to amplify your voice, not replace it.
To learn more, join our “AI Skills for Content Creators” class on March 28th at 12:00 PM Eastern. Visit futureproof-you.com for details and registration